Summer Collection
I aimed for a balance of modern cheer and quiet elegance in this tightly packed, round bouquet: bold magenta Gerbera daisies, creamy white roses, and rich purple Alstroemeria woven together with glossy green foliage. The Gerberas - vibrant, almost fuchsia in hue - command attention with their wide, evenly spaced petals and dark, detailed centres that read like small suns within the arrangement. Interspersed are creamy white roses whose layered petals unfurl with a soft, classic perfume; their presence calms the palette and adds a timeless romantic note. Sprays of Peruvian lilies (Alstroemeria) in deep purple and fuchsia bring an exotic whisper: delicate trumpet shapes and tiny speckles that catch the eye and add lively texture. Lush leaves, some broad and some slender, create a sculpted silhouette and introduce shadow and sheen across the blooms. The bouquet sits cleanly against a bright white background with a subtle glimpse of a clear glass vase at the bottom, allowing the colours to read boldly and the craftsmanship to be the focal point. As a local florist who knows Holloway's rhythm - from the bustle around Holloway Road station to quieter corners near Paradise Park and Nag's Head Market - I picture this design brightening hallway tables or as a welcoming centrepiece at a family gathering. It conveys joy, careful attention to freshness, and a modern warmth that suits celebrations, thank-yous, or just-because moments when you want to send vibrant cheer.
MESMERIZING HARMONY
£49.00
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As this bouquet comes together within Holloway Florist's bustling studio, there's a sense of excitement and care in combining blush gerberas with classic pink roses. The fusion of soft pink hues drifts through the arrangement like pastel watercolours, enlivened by deep purple statice that echoes the creative pulse of local galleries along Seven Sisters Road. The freshness is unmistakable-glossy leaves grounded with dew as if carried from the peaceful green spaces around Finsbury Park. Light and airy, the composition glows in a simple glass vase that reflects the easy optimism of Holloway mornings. This bouquet is perfect for sending cheer as a get-well arrangement, offering congratulations, or simply adding a hopeful note to a living room with views toward Arsenal's Emirates Stadium. Every carefully placed stem embodies craftsmanship and joy, nodding to the vibrant local community and ensuring that every recipient feels remembered and valued.
PINK DAZE
£49.00
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Awash in daylight, a hand-tied bouquet of Gerbera daisies greets the viewer with warmth and exuberance, capturing the distinct vibrancy of Holloway's bustling high street. The bouquet bursts with radiant yellow, lively orange, and rich fuchsia Gerberas, their velvety petals drawing the eye outward from showy, dark centers. Deep green foliage frames and punctuates the blooms, reminiscent of tree-lined walks through Caledonian Park. The floral composition is contained within a clear, cylindrical glass vase that allows the natural beauty of each stem to shine; a layer of crunchy kraft paper wraps the arrangement, softened by a curl of glossy cellophane catching streams of gentle sunlight. Around the lower stems, a rough twine is knotted neatly, from which swings a small, rectangular tag decorated with a minimalist red rose, underscoring a sense of handcrafted authenticity. The interplay of form and colour, light and texture, creates a dynamic centrepiece that feels alive-ready to be delivered by a local Holloway florist just minutes from Camden Road or Junction Road. Ideal as a gift for celebrations, milestones, or uplifting just-because moments, this bouquet's lively palette and pristine freshness reflect both the creative energy and neighbourly heart found throughout the Holloway community.
SUNNY GARDEN
£49.00
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This exuberant rose bouquet is a study in colour, texture and traditional floristry technique, displayed against a stark white backdrop so each petal and leaf can be read like a page. Bright yellow roses beam beside pale creamy varieties, while a spectrum of pinks - from soft blush through candy tones to rich fuchsia and bi-coloured pink-and-white edges - arcs around deeper red and burgundy roses that add contrast and emotional warmth. The mix includes large hybrid tea roses opened wide to reveal layered, satiny petals, alongside clustered spray roses and younger, tighter buds that suggest continuing bloom. Interspersed glossy green foliage, likely salal or ruscus, slips between blooms to give structure and a cool verdant counterpoint. The stems are bound tightly at the base with a wide red satin ribbon, fashioned into a bold, elegant bow whose tails cascade down, and a small white tag with a stylised logo is tucked in reading 'Happy Holidays,' giving the design a seasonal, gift-like finish. In soft morning light the petals look dewy and tactile, and the scent reads clean and slightly citrusy with classic rose honey notes. It's a composition that suits celebratory moments - birthdays, anniversaries, Valentine's - or a warm seasonal greeting for friends and family. Thoughtfully prepared for the local neighbourhood, it would travel well for same-day delivery within Holloway and nearby pockets like Caledonian Road or the Arsenal area, arriving as a confident, joyful statement of care.
CRAZY IN LOVE
£69.00
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This elegant arrangement, photographed on a bright white background, showcases a cluster of deep pink roses and poised white lilies in a clear glass vase, each element described so a sightless reader can picture texture and tone. The roses are the focal point: large, fully bloomed heads of velvety petals that graduate from soft blush near the center to a saturated fuchsia at the outer edges, the petal surfaces catching light in a way that suggests a soft, satiny feel. White lily buds punctuate the spray-some tightly closed with pale green tips like little promises, others just beginning to peel open, suggesting the swell of a gentle, powdery fragrance to come. Surrounding the flowers is a layered assortment of foliage-broad, glossy leaves that hold highlights, mid-green serrated stems that give structure, and delicate lighter-green sprigs that soften the silhouette-while deeper burgundy filler buds and small dark leaves add contrast and visual interest. The vase, clear and classic with a gentle taper, reveals straight green stems through immaculate water, reinforcing a sense of freshness and careful floral mechanics. The light is clean and studio-bright, emphasizing texture and colour saturation and making the roses and lilies ideal for centrepieces, celebratory gifts, or a thoughtful delivery across Holloway and neighbouring streets. The arrangement reads as both festive and tender, a handcrafted expression of affection and celebration that balances lushness with refined simplicity.
CRUSH ON YOU
£65.00
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This Holloway bouquet paints a portrait of affection and local craftsmanship. Pale purple roses, their petals tenderly opening, stand at the core, a gentle scent rising from them as delicately as dawn light over Caledonian Road. Around them spiral large, exuberant fuchsia Gerberas, their faces bright and cheerful, drawing the eye much like window displays in Nag's Head Market. Interspersed amongst these are rich magenta chrysanthemums, their velvet texture adding richness while yellow-green centres offer a fresh pop of colour. Wispy gypsophila, with tiny white flowers, drifts through the bouquet, adding an ethereal halo and a sense of airy lightness. Sprays of glossy, deep green foliage frame the design, suggesting the quiet green of Highbury Fields. The arrangement sits in a distinctive crackled-glass vase, uniquely textured and softly reflective. Around its rim, a simple raffia tie secures a rectangular tag, patiently waiting for a hand-scripted greeting. Every flower and flourish is carefully chosen, reflecting the expertise of skilled local florists who understand Holloway's eclectic blend of tradition and vibrance. Perfect for celebrating milestones, thanking a friend, or simply bringing a burst of spring air into the home, this bouquet promises freshness and beauty, delivered with pride by Holloway Florist.
DAY BRIGHTENER
£55.00
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DEVOTION
DEVOTION
£57.00
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This radiant, densely arranged bouquet feels like a soft exhale of colour and scent captured on a white field. The arrangement is built around generous roses in pale blush pink and creamy white: petals layer like silk, edges catching light and suggesting the faint, honeyed-rose perfume you instinctively lean toward. Deeper magenta or fuchsia roses are scattered through the mass, each one a vibrant punctuation that lifts the softer tones, while a few lavender-hued roses introduce a cool whisper of purple that keeps the palette sophisticated rather than saccharine. Tiny spray roses - mostly ivory with a hint of pale yellow - nestle close to the larger blooms, adding a fine-grain texture and a rhythmic softness between the larger forms. Dark green, glossy foliage - the broad, spear-shaped leaves of ruscus or salal - peeks and fans between the blossoms, creating pockets of shadow that make the petals read even more luminous. At the base, the stems are tightly gathered and finished with a wide, lustrous pink satin ribbon tied into an elegant bow; the ribbon's smooth sheen reflects the studio light and repeats the bouquet's gentle femininity. As a florist who knows Holloway's neighbourhoods, I imagine this bouquet delivered to a flat near Nag's Head market or presented with a quiet smile at the Emirates Stadium after a celebratory match; it carries warmth, comfort, and a sincere floral embrace.
GLAMOUR
£67.00
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Photographed against a clean white backdrop, this refined bouquet centers on a single, fully open creamy white Oriental lily whose satiny petals unfurl to reveal pale yellow stamens and a subtle green pistil. Surrounding it are numerous lily buds in lime-green and soft yellow tones, some gently loosening at the tips, creating a sense of unfolding life and volume. Interspersed among the lilies are rich red rosebuds and small roses, their velvety petals still mostly curled, delivering concentrated spots of passionate colour that balance the lily's serene presence. The florist's layering of foliage is deliberate: deep, glossy green leaves provide a solid architectural base, while long, arching palm fronds introduce movement and a hint of tropical texture. Cool, rounded eucalyptus leaves with a silvery tint are threaded through the mass, offering a refined contrast in hue and form. The stems are arranged in a clear, cylindrical glass vase filled with clean water, the pale green shafts visible and lending a natural, geometric rhythm to the composition. Bright, diffuse lighting flattens shadows and highlights the luminous surfaces of petals and leaves, reinforcing a sense of freshness and purity. From a local Holloway perspective, this bouquet carries the kind of honest elegance customers request for birthdays, small wedding anniversaries, or a dignified centrepiece for a gathering near Holloway Road or at a home close to Finsbury Park. It suggests careful craft, immediate fragrance, and an emotional clarity suitable for both celebration and sincere tribute.
INSPIRATION
£65.00
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A striking cluster of about twenty-four pink roses forms a generous, rounded bouquet in a clear glass vase, the photograph taken against a brilliant white background to let the colours sing. The inner petals glow with concentrated fuchsia and magenta tones that gradually melt into softer blush pink and touches of creamy white along the outermost petals, creating a gentle ombré effect across each bloom. The bouquet is arranged tightly so the roses present as a single, luxuriant cloud of petals; glossy, deep green leaves punctuate the mass, their shapes and veins adding subtle texture and structural contrast. Through the transparent water-filled vase the freshly cut green stems are visible, neatly trimmed and bundled to sustain the arrangement's clean silhouette. Under bright, even lighting every spiral, curve and velvety fold of petal is defined, while the imagined scent-a mellow, slightly fruity rose perfume-suggests a sun-warmed morning at a Holloway Market stall or a stroll past the Nag's Head. This display reads as celebratory and refined, ideal for birthdays, anniversaries, or as a heartfelt 'thank you,' with a modern simplicity that still feels timeless. Locally available for same-day delivery across Holloway and nearby Islington streets, the bouquet embodies the practical care and floral expertise you expect from an experienced neighbourhood florist who knows how to present roses so they look abundant yet immaculate.
LOVE IN THE AIR
£64.00
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A striking cluster of richly coloured pink lilies rises from a simple clear vase, staged on a white surface so the flowers' form and colour sing without distraction. The photograph captures a bouquet of many open blossoms in shades from rosy pink to deep fuchsia; each bloom reveals broad, silky petals that curl back to expose a pale, chartreuse-yellow throat and a creamy inner halo. Dark burgundy stamens stand out against these lighter centres, their tips carrying pollen that signals the blossoms' freshness and vitality. Between the open flowers are elongated buds-some slim and blushing, others fuller and edged with green-clearly timed to continue the display for several days, a detail any seasoned florist would plan for. Rich, glossy green leaves thread through the arrangement, their lance-shaped forms and upright stems providing structural contrast and a sense of deliberate craftsmanship. The transparent vase reveals the cut stems and clear water, a reminder of the bouquet's careful conditioning, while the soft studio lighting gives the petals a subtle, waxen sheen and hints at the lilies' heady scent. Emotionally, the arrangement reads as joyful and assured: suitable for Mother's Day, anniversaries, or as a radiant 'get well' or new home gift for neighbours in Holloway and around Finsbury Park. A local florist's hand shows in the balance of open flowers and buds, chosen to maximise longevity and impact on a mantel, dining table, or reception desk, where the vivid pink will brighten any room without overpowering it.
VIBRANT DELIGHT
£60.00
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Picture yourself gently holding this bouquet-a masterpiece crafted by Holloway Florist, inspired by the vibrant streetscapes near Upper Holloway. The velvet petals of rich red roses and chrysanthemums create a captivating visual and tactile feast, while the peachy, sunlit roses soften the display, much like a ray of afternoon light over Whittington Park. Feathery gypsophila is sprinkled throughout, its airy white blossoms reminiscent of fresh snowfall or the gentle fizz of celebratory cheer on Holloway's bustling pavements. Robust stems, shimmering with vitality in their glass vase, promise lasting freshness as if plucked just this morning from a well-tended garden near Tufnell Park. Every component harmonizes naturally, resulting in a bouquet that radiates happiness-perfect as a birthday centrepiece, for marking a special occasion, or for sharing a little joy on an ordinary day in Holloway. The gentle perfume of greenery weaves through subtle sweet notes from the roses, uplifting the senses with its refined, joyful spirit.
WONDROUS BLOOMS
£50.00
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